Case Study
Doubling Conversion Rates Through Strategic Testing
The Challenge
Titan Network was launching the PPC 2.0 Challenge, a $97 low ticket 5-day webinar training designed to generate qualified leads for their sales team.
We were marketing to a warm audience, but we had a problem:
the sales team needed a high volume of qualified leads to hit aggressive revenue targets, and the 10% CVR on the landing page wouldn't get us there.
We only had 10 days left before the webinar started.
The Stakes: Generate enough high-quality leads to give the sales team the numbers they needed to close $100,000+ in revenue.
Approach
Results
121 qualified leads generated (~20% CVR)
This translated into:
73 booked sales calls
41 closed deals
$132,995 in cash collected
Avg deal: $3,000 on payment plan ($8,000 full price)
Impact
By focusing on messaging we knew was working in email and applying it systematically to the landing page, we doubled our conversion rate for the $97 offer while staying within our target cost per acquisition. The key was removing friction from the conversion path and speaking our audience's language.
Key Takeaway
Success wasn't about reinventing the wheel. It was about listening to what our audience was already responding to and removing friction from their path to conversion. The combination of data-driven insights from early performance signals and rapid creative iteration allowed us to double our CVR in 10 days.