Case Studies
Strategic marketing that turns data into revenue
Overview
I help businesses turn content into revenue through strategic testing, data analysis, and cross-channel optimization. These case studies showcase how I've doubled conversion rates, sold out events in new markets, and aligned teams around what's actually working, not what we think should work.
Approach
My methodology is simple: start with a hypothesis, test rapidly, and let the data tell the story.
I specialize in finding the patterns hiding in your metrics, then translating those insights into campaigns that connect directly to revenue.
From 10% to 20% CVR: Rapid Testing That Doubled Lead Generation
121 leads, $133K revenue
Selling Out an Event in a New Market By Going Live with Partners
Expansion into Australia
Turning Data Into Aligned Action: What Your Emails Say About Your Content
Cross-Channel Optimization


