Case Studies

Strategic marketing that turns data into revenue

Overview

I help businesses turn content into revenue through strategic testing, data analysis, and cross-channel optimization. These case studies showcase how I've doubled conversion rates, sold out events in new markets, and aligned teams around what's actually working, not what we think should work.

Approach

My methodology is simple: start with a hypothesis, test rapidly, and let the data tell the story.

I specialize in finding the patterns hiding in your metrics, then translating those insights into campaigns that connect directly to revenue.

From 10% to 20% CVR: Rapid Testing That Doubled Lead Generation

121 leads, $133K revenue

Selling Out an Event in a New Market By Going Live with Partners

Expansion into Australia

Turning Data Into Aligned Action: What Your Emails Say About Your Content

Cross-Channel Optimization